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Uefa signs TikTok as global sponsor of Euro 2020

(图片由 Dan Istitene / Getty Images 提供)

Uefa has added video-sharing platform TikTok as a global sponsor of its rescheduled Euro 2020 tournament.

TikTok will join the tournament’s portfolio as the first digital entertainment platform to sponsor a major international tournament for Uefa. The tournament is scheduled for this summer, having been postponed due to the Covid-19 pandemic in 2020.

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