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Uefa relaunches tender for club collectibles, combines with national competition rights

Vew of match ball prior to Uefa Champions League match between Liverpool and Genk (Photo by Alex Pantling/Getty Images)

Uefa has relaunched the tender for the licensing rights in the “collectibles” category for its club competitions from 2021-24 and will now combine the process with the tender for collectible rights for its national team competitions from 2022-2028.

The club collectibles category includes the supply of official sticker books and trading cards for the Uefa Champions League, Uefa Europa League and the new third-tier Uefa Europa Conference League competition. The national team competition category includes the European Championships and the new Nations League tournament.

The governing body originally began inviting proposals for the 2021-24 club collectibles category in December last year with submissions of interest expected by January 20, 2020.

But a Uefa spokesperson told SportBusiness: “We have decided to end the tender process for Uefa club competition collectibles 2021-24 without awarding the rights to any bidder.

“We have now chosen to run the tenders for club competition 2021-24, and national team competition collectibles 2022-28 together in a combined process.”

Uefa said the tender would be run in-house “with the collaboration” of CAA11, its national team commercial sales agency and Team Marketing, Uefa’s agency for its club competitions.

The announcement of the relaunched process on the Uefa website said interested parties should contact Uefa promotions and licensing coordinator Peter Dennis. The deadline for submissions is July 31.

The current license-holder for Uefa club competitions is Topps, which first came on board for the 2015-18 cycle and renewed for the current period, from 2018-21. Uefa previously worked with rival provider Panini until 2015.

Uefa indicated proposals must be for the entirety of the category but could be for one or both sets of competition rights.

The spokesperson said: “Whilst the process will encompass both sets of rights, the competitions are not bundled together and may be bid for and awarded separately.”