Uefa makes women’s football commitment

Uefa, football’s European governing body, has today (Friday) launched its first-ever women’s football strategy as part of plans to double the number of female players on the continent by 2024.

‘Time for Action: Uefa Women’s Football Strategy 2019-24’ commits Uefa to a five-year framework that will aim to support, guide and lift women’s football and the position of women in football across Europe.

The strategy will focus on building the foundations within Uefa and its member associations to give women’s football the best platform to thrive. Uefa has pledged to invest in programmes and initiatives to support a balanced delivery of this plan from grassroots to elite levels.

By 2024, Uefa hopes to have doubled the number of women and girls playing football in its member associations to 2.5 million. Uefa is also aiming to change perceptions of women’s football across Europe, double the reach and value of the Women’s Euro and Women’s Champions League, improve player standards and double female representation across all Uefa bodies.

Uefa has devised the strategy and its goals, actions and outcomes with its member associations, leagues, clubs, players and other stakeholders. Uefa said the strategy would closely align with its overarching strategy, ‘Together for the Future of Football 2019-24’, which includes the further development of women’s football as one of its four strategic priorities.

Uefa president Aleksander Čeferin said: “Women’s football is the football of today. It is not the football of tomorrow. It is Uefa’s duty as European football’s governing body to empower the women’s game.

“So Uefa will put significant financial investment into the sport, underlining that it dares to aim high and make European football as great as it can be. The actions that we propose and commit to in 2019 will lead to a greater, more professional and more prosperous game by 2024. Time for action.”

The strategy has been launched ahead of the Fifa Women’s World Cup, which will take place in France from June 7 to July 7.

Most recent

Formula One is likely to implement virtual advertising more widely in its global broadcast feed following its sponsorship and data rights partnership with ISG. But the sport needs to be careful not to fall foul of broadcast regulations concerning product placement. Ben Cronin reports

German football has earned praise for its blend of ideological purity and commercial nous, but calls to reform restrictions on private ownership and investment are growing. With the Bundesliga’s media rights coming to market, Callum McCarthy explores how the league’s commercial performance over the next 18 months could shape its long-term future.

Paul Rabil, who, with his brother Mike, started up the Premier Lacrosse League in the US, talks to Bob Williams about how they plan to make a success of the new league and about the challenges of setting up a new sports league from scratch.

After suffering early growing pains, the Big3 basketball league appears to have found its feet ahead of its third season this summer. Bob WIlliams reports.