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Uefa club rights retained by Team Marketing, Relevent to be awarded US media rights

Paulo Dybala of Juventus during UEFA Champions League match v Chelsea on November 23, 2021 (Photo by Catherine Ivill/Getty Images)

The Team Marketing agency is understood to have retained its remit to sell commercial rights to Uefa club competitions from 2024-25 to 2026-27, but with US-based firm Relevent Sports Group to be awarded media rights in the US market.

The awards, which are still to be formally announced and have to be signed off by the Uefa Executive Committee, come following a sales process that kicked off in October and saw several rounds of bidding featuring some of the world's leading sports marketing agencies, including IMG and Infront.

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