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UCI Women’s World Tour team WNT-Rotor renamed Ceratizit-WNT

(Photo by Daniel Apuy/Getty Images)

The UCI Women’s World Tour team WNT-Rotor Pro Cycling will be called Ceratizit-WNT Pro Cycling from next season in a reorganisation of the team’s sponsorship portfolio.

Cutting tool manufacturer Ceratizit Group is the parent company of metal cutting tool brand WNT and will now join its subsidiary as co-title sponsor of the team. This will come into effect from the 2020 UCI season.

The Luxembourg-based business had already held a deal with the team since 2018.

The previous co-title sponsor Rotor Bike Components will remain a part of the organisation’s sponsorship structure.

Ceratizit has a significant presence in women’s cycling, also holding the naming rights to the Madrid Challenge by La Vuelta. This forms part of the UCI Women’s World Tour calendar.

The 2020 edition of the tour begins in Australia on February 1. It involves 22 events and concludes in China on October 20.

Elsewhere, Men’s UCI World tour team Bahrain-Merida will also be renamed ahead of the start of its next season on January 20.

Bike manufacturer Merida Bikes will step away from the role of title sponsor, which it has filled since 2017.

Cycling Weekly reports that the team will be known as Bahrain-McLaren from 2020, with the British automotive manufacturer increasing its involvement in the sport of cycling.

Despite its departure from the team name, Merida will retain a place in its sponsorship portfolio.