Digital sports marketing agency Two Circles has expanded its global operations, opening a new office in Los Angeles.
The office will provide WPP’s rights-holder-facing agency with a headquarters on the west coast, adding to its east coast base in New York City. The office will be overseen by Two Circles’ senior vice-president of consulting, Sam Yardley.
The data-led agency has a number of clients in North America already, including the NFL, MLS and, recently, the National Lacrosse League.
“Today is an important milestone in our growth,” said Two Circles chief executive Gareth Balch. “In the last 12 months we’ve seen unprecedented interest in the impact we can have helping North American sports rights-holders solve business challenges in areas ranging from digital sponsorship to growing OTT subscriptions and maximising ticket revenue. This on-the-ground presence in LA will help capitalise on that.”