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Two Circles appointed by Eredivisie to drive d2c growth

(Photo by NESImages/DeFodi Images via Getty Images)

Data-driven sports marketing agency Two Circles has been appointed by the Eredivisie to help Dutch football’s top division to develop its direct-to-consumer relationships.

The league is looking to leverage its assets to grow its direct fanbase and audience, with Two Circles employing its digital product expertise and data-led insights into fan behaviour to help the Eredivisie offer attract new fans, as well as improve its digital sponsorship activations for partners.

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