Social networking site Twitter has appointed former Professional Bowlers Association (PBA) and ESPN executive Geoff Reiss to develop its sports partnerships.
Reiss spent three years as PBA chief executive, following his stints as Newsweek senior vice-president and Associated Content's CEO. He also spent six years from 2001 as an ESPN senior vice-president and general manager where he oversaw the creation of its website.
Reporting to Twitter media vice-president Chloe Sladden, Reiss will be responsible for devising and executing strategies for sports television, digital media and events.
Reiss confirmed the hiring on his Twitter page this afternoon.