US bicycle and cycling products manufacturer Trek has become the first cycling brand to directly own a professional women’s road team with the formation of a new outfit.
Like other Trek Factory Racing programs, the new women’s road team will be owned and managed by Trek with the intent of entering the UCI Women’s World Tour in 2019.
The team will be led by Britain’s former world champion Lizzie Deignan (pictured), with additional riders to be announced on August 1.
Trek president John Burke said: “Trek is committed to changing the world by inspiring more people to ride and our world-class women’s road team will be filled with passionate racers who are out to inspire. We’re putting full support behind our athletes so they can focus on their profession and be the best they can be.”
Trek said the team will be backed by a new standard of support that will include a dedicated director sportif, assistant director sportif, and support staff. The team will also receive shared support from staff at men’s WorldTour squad Trek-Segafredo and Trek Factory Racing manager Luca Guercilena.
Trek’s sports marketing director Tim Vanderjeugd added: “We’ve learned from owning other Trek Factory Racing programs that direct support and involvement from Trek is good for athletes, partners, and staff. It creates an environment where everyone thrives.
“Trek Factory Racing has strong female athletes in enduro, downhill, cross country, and cyclocross. This new model is a first for women’s road cycling.”