Automotive manufacturer Toyota has signed up as a founding partner of the Olympic Channel.
Toyota joins tyre manufacturer Bridgestone as a partner of the channel, which will be launched by the International Olympic Committee on Sunday following the closing ceremony of the Rio Games.
Toyota is already a top-tier partner of the IOC, having signed an agreement last year that will run through to the 2024 summer Olympics.
Toyota will receive exclusive advertising opportunities on the channel and will work with the Olympic Channel team to develop new content.
