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TOVTS buys Corinthians shirt rights, MVC badges Ceará

(Photo by Lucas Uebel/Getty Images)

Brazilian Série A football club Corinthians has expanded its partnership with the Brazilian management software company TOVTS.

Under the half-year extension, from January to the end of June next year, TOVTS will brand the shoulders of the club shirt in all competitions.

The TOTVS logo will also be printed on the backdrops of the Corinthians Arena and the Dr. Joaquim Grava training centre.

As part of the new agreement, TOVTS will provide the club with new management software aimed at modernising areas such as human resources and data analysis systems. The software may also be used by the club’s ‘Poderoso Timão’ retail chain in São Paulo.

Dennis Herszkowicz, chief executive of TOTVS, said: “As responsible for all tax, accounting, financial, billing, contracting, HR, sales and analytics management, we are confident this [extended partnership] will result in an even more efficient club on and off the pitch.”

The partnership, first signed in 2015, had previously focused on upgrades to the club’s administration with the provision of TOTVS enterprise resource planning (ERP) software to improve club decision-making.

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Separately, Brazilian Série A rivals Ceará Sporting Club has signed a new partner for the remaining 12 games of the season.

The Northeastern Brazil tourism company, MVC will brand the club shirt, expanding on a partnership in place since the start of the year.

MVC is a shared-tourism company that aims to help Brazilians have a second home near holiday destinations. The company claims to be the first from the segment to sponsor a Série A club.