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Tour of Britain title sponsor sought to replace OVO Energy

Competitors ride through the village of Timsbury during the 15th Tour of Britain (Photo by Matt Cardy/Getty Images)

The Tour of Britain, Women’s Tour and Tour Series are seeking a new title sponsor after UK energy supplier OVO Energy ended its backing of the cycling events.

OVO Energy first began sponsoring the Tour of Britain’s Bristol stage as a local sponsor in 2016 before stepping up its involvement to become title partner of the three events in 2017.

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