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Tottenham Hotspur seek ‘£25m a season’ for stadium naming rights

(Photo by Shaun Botterill/Getty Images)

English Premier League club Tottenham Hotspur remains some way off securing a naming rights sponsor for its stadium.

The Telegraph reports that the club’s chairman Daniel Levy has placed a £25m (€29m/$33m) valuation on the rights to the 62,000 capacity venue, which opened in April of 2019.

It is also indicated that the contract would have a 15-year duration, ultimately earning Spurs £375m. This would represent a record-breaking agreement of this type within British football.

Previously, multi-national bank HSBC were interested in acquiring the naming rights to the ground, but discussions broke down due to the price Tottenham were demanding.

With chairman Daniel Levy committed to signing a contract which will match his valuation, it appears the club are no closer to a deal.

In an interview with the Evening Standard, Levy said: “We are only going to do a naming rights deal if we get the right brand, in the right sector, on the right money.

“If we can’t meet those three criteria, we won’t do it. At the moment, we haven’t found a company that meets all three criteria. We are not really close to anything on that at the moment.”

Alongside what many have deemed a high valuation, the poor transport links to the stadium may be a factor in Tottenham thus far being unable to identify a brand which meets all three of their criteria.

There may be less pressure on the club’s hierarchy to secure an agreement due to the refinancing of over £600m of loans taken to pay for the building of the stadium.

Read this: 9 revenue-generating features at the new Tottenham Hotspur Stadium