Tokyo 2020 bid boosted by Brand Index report

According to the index – which measures and ranks countries according to their global perception in factors such as cultures, industries, economic strength, and public policy initiatives – Japan ranked third out of 118 countries in the world, scoring high marks for business, culture and tourism.

"Japan has managed to maintain its reputation as a world-class brand, especially for tourism, perceived as the second strongest brand in the dimension overall, the strongest brand in the world for attractions, third strongest for food and sixth for value for money,” the index stated.
"We are delighted with the results of FutureBrand’s latest Country Brand Index. This report reflects the world’s positive perception of Japan, based on our innovative culture and rich history," said Tsunekazu Takeda, International Olympic Committee Member and President of the Tokyo 2020 Bid Committee and the Japanese Olympic Committee JOC.
“If Tokyo secures the honour of hosting the 2020 Games, I am confident that athletes, Olympic and Paralympic Families, and international visitors will appreciate all that Tokyo has to offer."