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Title sponsor Meiji Yasuda Life Insurance increases J-League commitment

(Photo by Kyodo News via Getty Images)

The J-League, Japanese football's league body, has signed a "special sponsorship" with existing title sponsor Meiji Yasuda Life Insurance Company in response to the Covid-19 pandemic.

The new agreement, from June 2020 to December 2021, will see the insurance brand work together with the league and clubs to promote health and help revitalise communities affected by Covid-19.

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