Ticketing giant Ticketmaster has implemented a new executive structure for its North American sports operations in which that piece of the Live Nation-owned business will now be led by longtime company staffers Clay Luter and Kurt Schwartzkopf.
Luter and Schwartzkopf will be executive vice-presidents and co-heads of sports for Ticketmaster North America in a new structure developed after the July departure of Greg Economou, previously Ticketmaster North America’s chief commercial officer and head of sports.
Ticketmaster North America also named a series of sport-specific executive leads in which David McElwee will be vice president and general manager for MLB and MLS events; Gary Brosius will be vice president and general manager of the NFL; and Tim Martin will be senior vice president and general manager for college sports.
Brendan Lynch has additionally been named senior vice-president of Premium Services and Enterprise Commercial, giving him oversight into Ticketmaster’s analytics operations that includes the LiveAnalytics, Pricemaster, and Performance Media products.
“This really is the next phase of evolution for our business,” said Amy Howe, Ticketmaster president and chief operating officer for Ticketmaster North America. “We’ve continued to break the organization down and have a set of executives laser-focused on their respective areas of the business. If you have leaders walking up every day thinking how to maximize those particular areas of the business, we think that will lead to meaningful gains for us.”