The Works to support WBSC’s new flagship tournament

The World Baseball Softball Confederation (WBSC) has appointed British sports branding agency The Works to develop an official identity for the first edition of Premier 12, the governing body’s new flagship national team baseball tournament.

Under the agreement, the agency will manage the brand design and complete artwork rollout for the event.

Due to take place in November next year, the inaugural event will feature the world’s 12 leading national baseball teams and stands as the sport’s highest-ranked international competition. The national teams of Japan, USA, Cuba, Chinese Taipei, Netherlands, Dominican Republic, Canada, South Korea, Puerto Rico, Venezuela, Italy and Mexico are all due to take part next year.

“The WBSC is thrilled to partner with industry leaders like The Works to develop a universally appealing and exciting look that not only captures but enhances what the Premier 12 brand represents, and collectively elevates the profile of the WBSC,” WBSC baseball marketing director, Masaru Yokoo, said.

The deal comes after the MP & Silva agency last month acquired the exclusive media and sponsorship rights for the first two editions of the event. The agreement will cover next year’s inaugural tournament as well as the 2019 competition.

Roy Webber, chief executive of The Works, added: “Baseball is one of the world's biggest sports, and our team is particularly excited with this new challenge. We aim to deliver an official look and rollout that will reflect the global appeal and the position of this exciting new world championship platform.”