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The Look Company becomes second Fifa Club World Cup National Supporter

(Photo by Handout/Supreme Committee for Delivery & Legacy via Getty Images)

Branding and signage firm The Look Company has signed as the second National Supporter of Fifa Club World Cup 2019 in Qatar.

The Look Company is a visual engagement and branding firm based in the Qatari capital Doha, with more than 15 years of experience in the region.

As part of the agreement, The Look Company will provide stadium signage and branding, as well as way-finding signage in the vicinity of the tournament’s three stadium venues.

Jean-François Pathy, Fifa’s director of marketing services, said the visual identity of Fifa events was an important part of the federation’s marketing strategy.

“The Look is an expert at producing innovative branding solutions that enrich the overall appearance of stadium environments,” he said.

The Look Company joins logistics firm GWC as a National Supporter of the tournament that takes place this December.

The competition is presented by Alibaba Cloud, a subsidiary of Alibaba Group.

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