British tennis star Andy Murray has entered into a strategic partnership with London-based crowdfunding platform Seedrs.
The platform enables large numbers of people to invest small amounts of capital to finance various business ventures across a host of industries.
Murray will use the platform to invest his own capital into various business ventures. The world No.2 has already invested undisclosed sums in healthy eating chain Tossed, as well as 3D virtual reality shop builder Trilennium and e-commerce investor Fuel Ventures.
“The three businesses I've chosen to kick off my crowdfunding investment portfolio are all in areas of industry I find interesting,” Murray said in a statement. “Healthy eating is something I have to be passionate about as a sportsman, so Tossed was immediately one to consider, and the other two businesses are really pushing the boundaries of technology.
“I'm hoping that I can learn something from how they are edging ahead of the competition and take that vision onto the court with me.”
Writing in a company blog, Seedrs chief executive and co-founder Jeff Lynn said that in addition to using the platform as an investment tool, Murray will take up an advisory role with the firm.
Lynn added: “Andy will join the Seedrs advisory board and will work with Seedrs as we grow our brand in the UK and internationally. Like all of our advisory board members, he will not be providing investment advice to Seedrs users but instead will offer strategic input to our management team as we continue to grow rapidly.
“This partnership between Seedrs and Andy Murray represents the first time a major public figure has teamed up with an equity crowdfunding platform in this way. We think it heralds a significant milestone in the growth of Seedrs and the development of the equity crowdfunding industry more generally.”