Spanish-language media and content company TelevisaUnivision announced a landmark partnership with Mexican soccer league Liga MX, bringing the property's commercial rights to market in the United States in a much larger and more unified fashion.
The partnership will allow brands to tap into Liga MX’s large fanbase through media, retail activations, sponsorships, and more, seeking to create what the parties are calling a "one-stop shop" to do business with the property in the US. Liga MX is the most watched soccer league in the US.
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