Topgolf is partnering with TV manufacturer TCL to open esports lounges at venues throughout the country. The first The first TCL esports Lounge will open at Topgolf Las Vegas during the 2019 Consumer Electronics Show, which runs from January 8-11.
Six new lounges will be brought online in 2019 at existing Topgolf facilities. Lounges will open in Austin, Texas; Charlotte, North Carolina; Katy, Texas; Minneapolis, Minnesota; and Scottsdale, Arizona, aligning with major events in those markets, such as PGA Tour events and the NBA All-Star Game.
“Topgolf at our core is about bringing people from all walks of life together through play, competition, music and food to share in meaningful moments,” said Topgolf media president YuChiang Cheng. “In partnership with TCL, we have reached out to a diverse group of gamers of all different backgrounds to give us input to make a welcoming space. Creating an inclusive esports destination, driven by TCL’s polished viewing and gaming presentation, will help further a diverse group of people to enjoy esports and feel welcomed.”
“Topgolf is a destination unlike any other, and as America’s fastest-growing TV brand, TCL is excited to be teaming with one of the fastest-growing sports and entertainment brands in the world to create a new experience for the esports community and Topgolf guests,” said TCL senior vice-president, North America, Chris Larson.
Topgolf also plans to partner with national esports leagues to bring special events and qualifiers to the lounges in the future.