US cable-television broadcaster Turner Broadcasting System (TBS) has joined forces with the WME-IMG agency to launch a new e-sports gaming league.
Due to launch next year, the yet-to-be-named league will feature live Friday night telecasts, with TBS to broadcast at least 20 live events during the competition’s inaugural season.
TBS and WME-IMG have struck a deal with games publisher Valve Corp. for its ‘Counter-Strike: Global Offensive’ first-person shooter title to be feature during the first edition of the league. Players will compete in five-person teams in head-to-head contests in order to accumulate points.
All games leading up to the Friday night event will be streamed online, with all league events being staged in Atlanta, the US city where TBS is based.
The two companies will also work together to produce extensive digital content, including live daily competitive gaming from Tuesday to Friday of each league week and behind-the-scenes event coverage as well as profiles on teams and competitors.
Lenny Daniels, president of Turner Sports, said: “There’s no doubt in our mind that this is a sport, these are athletes. It’s competitive, and it requires endurance. What hasn’t happened is that it hasn’t been exposed to a mainstream audience. This is a way to bring e-sports to light and the 90 million homes TBS is in.”
Further details about the league including teams, e-sportscaster talent, events schedule and locations will be unveiled later this year.