Tie Break Tens announces new grassroots initiative

Short-form tennis format Tie Break Tens has announced the launch of a grassroots tennis initiative in the US.

TB10 Challenger will be a series of youth tournaments played in New York during January and February, created in partnership with the New York Junior Tennis & Learning programme to increase tennis participation across different age groups.

Eight competitors will win an all-expenses paid trip to the Indian Wells Masters in March, and the chance to play on-court.

Sporting goods brands Wilson and Fila will partner the initiative, providing prizes for players, merchandise, equipment and marketing support.

Tie Break Tens chief executive Felicity Barnard said: “Our main objective is to drive participation in tennis through our quick, fun format because anyone can play whatever level of tennis they might be.”

Launched in 2015, the Tie Break Tens format consists entirely of tie-breaks, with no games or sets. The winner of each match is the first to 10 points, clear by two points.