The National Football League’s Tampa Bay Buccaneers have raised ticket prices due to the significant spike in demand ahead of the arrival of legendary quarterback Tom Brady.
Brady is expected to sign a contract worth around $30m a year with the Buccaneers after ending his 20-year stint with the New England Patriots early this week. Brady won six Super Bowls with the Patriots.
Since news emerged that Brady was on the brink of joining the Buccaneers, the online platforms to purchase season tickets have become so busy that at times there has been a 6,000-person waiting list.
According to The Athletic, the team has responded by raising the price of all non-club seats at Raymond James Stadium by 15 per cent, which is between $135 and $255 depending on the seat positions.
Brady’s arrival is expected to transform the team’s commercial fortunes. Tampa Bay ranked 30th out of the NFL’s 32 teams with an average crowd of under 52,000 fans per game in 2019. The Buccaneers have not been the playoffs since 2007, and have not won a playoff game since their Super Bowl-winning season in 2002, helping to depress fan interest in the team.
The star quarterback formally announced his signing with the Buccaneers on Instagram the morning of March 20.
“I’m starting a new football journey and thankful for the Buccaneers for giving me an opportunity to do what I love to do,” Brady said. “I look forward to meeting all my new teammates and coaches and proving to them that they can believe and trust in me.”