German global mobile communications company T-Mobile has secured a wide-ranging agreement with the Southeastern Conference and SEC Network.
UCLA strikes wide-ranging partnership with Nike, Jordan Brand
The University of California, Los Angeles (UCLA) athletics department has announced that sports apparel giant Nike, and its subsidiary Jordan Brand, will become the Bruins' official athletic footwear, …
UCLA Athletics strikes partnership with Ready Nutrition
The University of California, Los Angeles athletics department has announced a multiyear partnership with sports nutrition company Ready Nutrition
Hyperice strikes first collegiate partnership with University of Kentucky
Hyperice, the leading recovery and performance technology company, has entered the college sports industry for the first time by striking a multiyear partnership with the University of Kentucky men’s ba…
ESPN signs multiyear rights deal with Big West Conference
Pact with US college entity expands significantly beyond men's basketball rights