The Swedish Football Association is aiming to develop its Swedish Cup competition through an extension to its association with main sponsor Svenska Spel, the Swedish gambling company
Swedish sports apparel brand Craft makes first French football move with Toulouse
Swedish endurance sports apparel brand Craft will become kit supplier to French Ligue 2 club Toulouse FC from next season
C More adds AFC rights to football output
Pay-television broadcaster C More has acquired rights in Finland and Sweden to the Asian Football Confederation’s club and national teams competitions across the 2021-24 cycle.
SheBelieves Cup secures record international broadcast distribution
The 2021 SheBelieves Cup has gained record international broadcast distribution, including 27 countries outside of the United States.
AC Milan expands regional sponsorship presence with Jeeny deal
Italian Serie A club AC Milan has signed up ride-hailing app Jeeny as a regional sponsor