HomeNewsSponsorship & MarketingFootballSweden

Svensk Elitfotboll agrees four-year Company Line sponsorship deal

Swedish workwear and profile clothing manufacturer Company Line has agreed a four-year deal with Svensk Elitfotboll, operating body of the top two divisions of domestic football.

The contract will run from 2020 to 2023, with Company Line to become an official supplier of the Allsvenskan and Superettan.

Svensk Elitfotboll and Company Line said they are reviewing the prospect of developing league-branded products and offering a dedicated internet platform through which clubs can purchase products.