Sports media and technology company Supponor has appointed Sir Martin Broughton as its new chairman.
Broughton, a former chairman of English Premier League football club Liverpool, will take over from Matthew Wheeler.
Broughton has also served as chairman of British Airways, deputy chairman of the International Consolidated Airlines Group, president of the Confederation of British Industry, chairman of British American Tobacco and chairman of the British Horseracing Board.
Broughton joins Supponor as it welcomes a new round of investment representing over £3.9m (€4.5m/$5.1m).
Broughton said: “Having been involved with the Supponor team for some time and knowing the opportunities in the sports rights and broadcast markets, the potential for the company’s highly innovative technology solutions are impossible to miss.”
Supponor’s virtual replacement technology solutions have been used in football’s Italian Serie A and Spanish LaLiga, and the NHL ice hockey league, among others.
Last year, the company partnered with digital solutions provider TGI to deliver a broadcast-ready virtual LED advertising space for sports events.