SuperSport, the sub-Saharan African pay-television broadcaster, has acquired rights to events organised by the Women’s Tennis Association (WTA).
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ICC tops BCW Sports’ IF social media study as non-Olympics sports included
BCW Sports, the sports practice of global communications agency Burson Cohn & Wolfe (BCW), has released its annual study of international sports federations’ (IFs) social media performance, with the I…
NFL shifting 2021 Combine to virtual format
Scouting event in Indianapolis has been a key point on NFL's annual calendar
ServusTV adds more tennis rights with ATP Cup deal in Germany
Free-to-air commercial broadcaster ServusTV has acquired rights in Germany to tennis’ ATP Cup, a tournament that was aired last year by pay-television broadcaster Sky Deutschland.
Sky NZ adds ATP Cup to expanding rights portfolio
Pay-television broadcaster Sky New Zealand has continued its rights acquisition drive by agreeing a deal for the new ATP Cup national team tournament
Serena Williams adds Lincoln to endorsement portfolio
US tennis star Serena Williams has agreed an endorsement deal with the Lincoln division of the Ford Motor Company.
Eurosport adds new Wimbledon rights as Bolton becomes AELTC’s first female CEO
Discovery-owned international sports broadcaster Eurosport has secured rights to Wimbledon in the Czech Republic and Slovakia for the first time as part of a new deal encompassing 11 European markets