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Super Bowl breaks US TV sport record

The match was aired on the Fox network between around 6.30pm and 10.10pm Eastern time and audiences are believed to have peaked at around 107 million. Fox’s post-match show drew 69 million viewers.

The previous viewing record for the Super Bowl was set in 1996 when 94.1 million viewers tuned in to watch the match on NBC. Last year 93.2 million people watched the games on CBS, making it the third highest Super Bowl audience of all time.

The match is estimated to have brought in £125 million in revenues for Fox.

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