Indian Premier League T20 cricket team Sunrisers Hyderabad have agreed a title sponsorship deal with JK Lakshmi Cement for the forthcoming season.
The Sunrisers title sponsor last season was Coolwinks Sunglasses, while JK Lakshmi title sponsored rival team the Rajasthan Royals.
Indian sports business news website Inside Sport reported that the deal was brokered by agency Alliance Advertising.
The Economic Times reported that Shailendra Chouksey, a director at JK Lakshmi Cement, welcomed the deal saying: “Both the brands have an unflinching belief in Team Spirit which is hallmark of their persona both on and off the field. Team Sunrisers is well balanced in all departments of game and their consistent, durable and excellent performance over the years strikes a common chord with the brand JK Lakshmi Cement.”