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Summit panel to focus on sport’s competition against the couch

Over half of German sports fans who have given up going to events say it is because the TV experience is better, according to research carried out by SportBusiness ahead of next month’s Sports Decision Makers Summit London. Register here for tickets.

The data, which also shows that around a half in the UK and some 40 per cent in Italy and Spain feel the same way, highlights the importance of live sport’s competition with the couch and will give context to a high-level conference discussion on strategies to enhance the game day experience.

Industry experts Michael G. Cole, chief technology officer at the European Tour & Ryder Cup Europe, Paul Samuels executive vice-president, global partnerships at AEG and Christopher Lee managing director, EMEA at Populous, will take part in the panel discussion which will focus on adding value to the game day experience and highlight examples of innovation in the field, the role of sponsors and other third parties and the return on investment.

The Summit, to be held at The Rosewood, High Holborn, on July 9 and 10 will deliver authoritative and stimulating keynote addresses and insightful panel discussions designed to deliver the intelligence members of the C-suite audience need to make smarter business decisions.

Keynote speakers include Matchroom Sports’ Eddie Hearn, Timo Lumme, managing director of television and marketing at the International Olympic Committee, IAAF chief executive Jon Ridgeon, and Andreas Zagklis, secretary general of basketball’s world governing body Fiba. They will be joined by a host of other C-suite executives and influencers at a Blue Chip event designed for those whose decisions shape world sport.

Organised around a series of business-critical subject strands, the Sports Decision Makers Summit ushers in a new era of tightly focused, data-driven events, designed exclusively for the people whose decisions shape the future of sport.

The Sports Decision Makers Summit agenda will embrace media, sponsorship, the game day experience, fan engagement, esports and finance.

Other speakers include:

Sponsorship: Guillaume Sabran, head of sponsorship and licensing, Uefa; Murray Barnett, head of global sponsorship and commercial partnerships, Formula One; and Michael Flynn, chief executive of DataPowa.

Media: Bhavesh Patel, global digital director, beIN Media Group; Stefan Kuerten, executive director, Eurovision Sport; and Tony Singh, chief commercial officer, England and Wales Cricket Board.

The Game Day Experience: Michael Cole, chief technology officer, European Tour and Ryder Cup; Paul Samuels, senior vice-president, AEG; and Christopher Lee, managing director, EMEA, Populous.

Fan Engagement: Sarah Lewis, secretary general, International Ski Federation; Gareth Balch, managing director, Two Circles.

Finance: Keith Harris, football deal-maker and director, Everton FC; Majid Ishaq, managing director, NM Rothschild & Sons; and Jonny Nye, managing director, 23 Capital.

Esports: Ralph Reichert, co-chief executive, ESL; Alban Dechelotte, head of sponsorship and business development, Riot Games; and Nicholas Bescombes, esport advisor to the Global Association of International Sports Federations.

The detailed agenda and full event information are now available at www.sportsdecisionmakers.com.