Strong fan demand in Seattle for MLS Cup tickets

Tickets for the November 10 MLS Cup match in Seattle has become a highly coveted commodity, with secondary market pricing soaring far above other recent Major League Soccer title matches or other pro events in Seattle, Washington. 

Data from New York-based ticketing company SeatGeek shows that average resale prices for the MLS championship between Toronto FC and the Seattle Sounders, to be played at CenturyLink Field, have reached $622. The figure is more than twice the average of $307 for last year’s MLS Cup between the Portland Timbers and Atlanta United, and nearly double the $336 for the 2017 match also between the Sounders and Toronto FC. 

It also ranks as the second-most expensive ticket on resale markets for any sports event in Seattle in the six-plus years SeatGeek has been tracking, ranking only behind the National Football League’s 2014 NFC Championship Game involving the Seattle Seahawks and Green Bay Packers. Tickets to the game sold out on the primary market in 20 minutes.

The strong fan demand in Seattle for the MLS event comes as no surprise as the Sounders this year ranked second in the league in home attendance with an average of 40,247, and the club is consistently one of the top draws in the league. The game is also a rematch of both the 2016 and 2017 MLS Cup finals that were split between the Sounders and Toronto FC and were both played at BMO Field in Canada.

Seattle earlier this year brought in a series of new investors, including Seahawks quarterback Russell Wilson and Microsoft chief executive Satya Nadella.