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Stats Perform extends reach in US soccer with expanded USL partnership

Stats Perform has expanded its reach in the US soccer landscape by securing a deal with the United Soccer League to become the long-term official betting data rights-holder for the USL Championship and USL League One, for distribution to licensed sportsbooks and daily fantasy operators.

In January, Major League Soccer and the United States Soccer Federation agreed an exclusive data rights deal with Stats Perform, which enabled the organizations to collectively provide real-time data to betting operators for the first time.

The agreement extends an existing partnership for Stats Perform to be the official data distributor of USL competitions to media and broadcasters.

As part of the deal, official game, team and player data for over 1,000 USL matches per season will be made available to licensed sportsbooks and odds feed partners through Stats Perform’s RunningBall incident feed and Opta player data services. Coverage includes the USL Championship and USL League One and includes the potential for additional competitions. 

“The USL is excited to partner with Stats Perform as we continue to explore the landscape of sports betting,” said Lizzie Seedhouse, USL’s senior vice president of digital and emerging technology and strategy. “Though a seemingly ever-changing landscape, the USL’s priority remains quality and integrity of its data, two qualities that Stats Perform carries as a proven leader in this space.”

Earlier this week, the USL also extended its strategic partnership with sports data and content company Sportradar for integrity services and audio-visual content.

Under the terms of the deal, Sportradar will continue monitoring and analyzing global and domestic betting activity on USL competitions via its fraud detection system, educating USL teams and players on the risks of match manipulation, and supporting USL with the implementation of robust sports betting and integrity policies and procedures.

Additionally, Sportradar gains the international rights to disseminate audio-visual content from the USL Championship and League One matches to licensed sportsbook operators.

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