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Stats Perform brings in Hensley as chief product and marketing officer

Sports data and AI company Stats Perform has announced the appointment of Nancy Hensley as its chief product and marketing officer.

Hensley joins from computing giant IMB’s Data and AI division, where she was chief digital officer, and has previously worked as senior project manager at McDonalds, where she had a focus on operations technology and digital growth. 

With experience working with products across AI, big data, cloud solutions and digital strategy, at Stats Perform Hensley will oversee the product and marketing teams as the company looks to expand its range of innovative products and services provided to its clients across sport. 

Stats Perform chief executive officer Carl Mergele said: “Nancy’s data and AI background make her an ideal fit to oversee the structure and growth of our robust AI portfolio. We are thrilled to have a product and marketing expert of Nancy’s caliber come on board to solidify Stats Perform as the market leader.”

Hensley added: “Stats Perform is committed to investing in new technology and innovations that are improving the way sports are understood, predicted and experienced. I look forward to leveraging the unique combination of our data, along with some of the best talent in sports data science to build some exceptional customer products and experiences.”