US sports technology, data and content company Stats is to expand its services into the horseracing market through a new strategic partnership with Equibase Company, which operates the thoroughbred industry’s official database.
Under the agreement, Stats and Equibase will work together to develop products and services for horseplayers. The deal marks Stats’ first foray into horseracing, having already established itself in a host of other sports and properties.
Currently in its 25th year of operation, Equibase is a partnership between subsidiaries of British commercial group The Jockey Club and the Thoroughbred Racing Associations of North America.
“Combining the skill set and sports technology capabilities of Stats with Equibase’s data and expertise will be a win-win for both avid horseplayers and new fans to the sport,” Stats’ executive vice-president for strategic relationships, Bill Squadron, said. “The predictive algorithms we have developed for other sports have natural applications that will be leveraged for horseracing.”
Hank Zeitlin, president and chief operating officer of Equibase, added: “Equibase closely monitors how other sports use data to serve their fans and we have been very impressed with Stats and their suite of offerings, in particular those for Major League Baseball and football’s English Premier League. I am confident that our collaboration with Stats will result in a truly innovative product that is unique to anything else currently on the market.”