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Starling backs Team GB ahead of Tokyo 2020

Asha Philip, Dina Asher-Smith, Ashleigh Nelson and Daryll Neita of Great Britain celebrate silver in the Women's 4x100 Metres Relay during day nine of 17th IAAF World Athletics Championships (Photo by Michael Steele/Getty Images)

Digital bank Starling has agreed a deal to become the official banking partner of Team GB for this summer’s Olympic Games in Tokyo.

As part of the deal with the British Olympic Association, the company will offer each athlete a Starling retail account with £100 (€115/$130) deposited.

Starling was founded in 2014 by Anne Boden and has a customer base of around 1.3 million people.

Helen Bierton, chief banking officer for Starling and a former British Olympic archer, said: “My own experience with Team GB taught me just how important the support of sponsors is when you’re trying to prepare for the Games in the right way, perform to the best of your ability and win medals.

“I feel very proud to now sit on the other side of the table and it’s great to be part of the Olympic Games once again.”

Team GB did not have a banking sponsor for the 2016 Games in Rio de Janeiro. Lloyds TSB supported Team GB at the 2012 Games in London as the exclusive banking and insurance partner of the Olympics and Paralympics.

Starling joins adidas, Aldi, British Airways, DFS, Deloitte, Dreams, Haven, McVitie’s, Ocean Outdoor, Persimmon, Purple Bricks and the University of Hull as official partners of Team GB.

The BOA recently signed up British Airways as an official airline partner and struck a deal with healthy food brand Whole Earth at the end of last year.