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Sportway hires ex-Lagardère Sports rights executive Gårdebäck, Darktrace’s Personne

New Sportway additions Ludvig Gårdebäck (L) and William Personne (R)

Sportway, the Stockholm-based automated production and live streaming firm, has made two additions to its commercial team, including Ludvig Gårdebäck, a former broadcast rights sales executive at the L…