Globo's pay-television broadcaster SporTV will once again broadcast the NBA in Brazil after securing a sublicensing agreement with beer brand Budweiser, which holds a package of NBA media rights in the country.
Budweiser has been a marketing partner of the NBA in Brazil since 2015 and has streamed NBA games on its YouTube channel in Brazil since February last year. It has since sublicensed its package of games on a non-exclusive basis to multiple broadcasters.
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