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Sportradar to continue to fuel DraftKings offering

DraftKings Co-Founder Matt Kalish, CEO and Co-Founder Jason Robins, and Co-Founder Paul Liberman at the unveiling of its Boston headquarters in March (by Darren McCollester/Getty Images for DraftKings)

US daily fantasy sports (DFS) operator DraftKings has agreed a long-term extension to its partnership with sports data and content provider Sportradar.

Under the deal, Sportradar will continue to be DraftKings’ supplier for data feeds and bet stimulation content. As part of the extension, Sportradar will provide DraftKings with access to a variety of official sports data feeds, including the NFL, MLB, and the NBA for sports betting and DFS.

DraftKings last week signed a multi-year deal with the NBA, following on from September’s agreement making it the first official daily fantasy partner of the NFL.

The new Sportradar partnership will bring more instantaneous data feeds to the DraftKings Sportsbook, supplementing live and in-play wagering, with these offers becoming more prevalent as legalised sports betting continues to expand across the US.

“DraftKings’ goal is to build the best, most trusted and most customer-centric destination for sports fans and our expanded partnership with Sportradar provides us with superior support,” Ezra Kucharz, chief business officer at DraftKings, said. “This partnership will enhance customer experience by allowing us to provide faster turnaround time on our products and give us the opportunity to develop new, innovative offerings for our players.”

It was reported last month that DraftKings was in advanced talks over a sale to special-purpose acquisition company Diamond Eagle Acquisition.