Sports data and content provider Sportradar has announced a strategic tie-up with US-based digital engagement company PrizeLogic in a bid to help brands “better activate their sport sponsorships and engage consumers.”
The agreement marries Sportradar’s worldwide real-time sports data with PrizeLogic’s interactive consumer engagement capabilities – such as predictive gaming and real-time offers – to create experiences that can be executed across a variety of marketing channels, including in-stadium, across social media platforms and integrated into mobile apps.
Brian Josephs, Sportradar’s vice-president of digital sport said that the deal with PrizeLogic “provides us with the platform that delivers the next generation of sports engagement”.
Ryan LaMirand, PrizeLogic chief executive, added: “Data driven engagement is a key strategy to drive relevance and create stronger, more meaningful consumer experiences.
“Our partnership with Sportradar provides brands with an easy, cost-efficient solution to extend the value of their sports marketing investments. Connecting with consumers in the moment creates such a powerful and emotional brand experience.”
Sportradar has upped its involvement in the sponsorship space and launched its marketing services arm for bookmakers at the start of 2019. Headline deals brokered by Sportradar have included Real Mallorca’s shirt sponsorship with Betfred, the UK-based betting company, and Sporting Gijón’s shirt deal with online gaming firm Interwetten.
Sportradar strengthened its sponsorship sales capacity towards the end of last year when it appointed Hampus Lofkvist, former director of sponsorship in Europe at MP & Silva, as director of global sponsorship sales.