Data company aligns with major US sports property for first time for its virtual gaming solution
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MLB employs ‘virtual idol’ to promote World Series in China
Marketing in China for this year's Major League Baseball World Series will include appearances by 'virtual idol' Leah, as the American baseball league aims to reach young audiences in the country
MLB All-Star Game viewership sinks to new event low
Baseball midseason showcase retains mark as top All-Star Game in US sports
MLB implements more rules aimed at pace of play
Latest changes led by new three-batter minimum for relief pitchers
MLB All-Star Game heads to Atlanta in 2021
Major League Baseball (MLB) has awarded its 2021 All-Star Game to the Atlanta Braves, while the Chicago Cubs and St