Data provider and media company Sportradar has said it is in “prime position” to achieve its goal of becoming the world’s leading supplier of modular turnkey betting services and solutions after acquiring Spanish sportsbook and igaming platform Optima.
Sportradar said the acquisition will extend its current betting services portfolio to become a full service B2B data, betting, trading and player management platform business. Sportradar said this will create a global ‘one-stop-shop’ technology and services business capable of offering a complete turnkey solution including a dedicated sports betting and igaming platform supported by existing sports data, risk management and marketing services.
The company will now offer the entire betting and gaming value chain in both established and emerging markets as they regulate.
Sportradar’s sports data and risk management services will continue to be platform-agnostic, expanding the current catalogue of services to operators. Existing and future sportsbook platform provider partnerships will remain unaffected, enabling bookmakers to integrate Sportradar’s services to their own in-house or third-party platform.
“This acquisition puts us in prime position to achieve our aim of becoming the world’s leading supplier of modular turnkey betting services and solutions,” Carsten Koerl, chief executive of Sportradar, said.
“Optima utilises the very best-in-breed technology to provide their clients with the most advanced and flexible platforms and having a 360-degree product portfolio is a key part of our future growth strategy.”
Optima was established in 2012 by former Stan James chief technology officer Jacob Lopez, who currently serves as its chief executive. The company recently struck a deal with Betfred to support the operator’s move into the Spanish market.
Lopez said: “Optima joining Sportradar is the next natural step in the achievement of our company vision. Sportradar is an organisation that I have admired for a very long time, and we couldn’t be happier to be joining forces with them.
“There are numerous and evident product synergies between the two companies and it really is the perfect fit in terms of a fully integrated one-stop shop solution for sports betting and egaming operators around the world.”