Sports data and content company Sportradar has announced that it has hired Alex Gersh as its new chief financial officer, effective immediately.
Gersh previously served in the same role at betting giant Paddy Power-Betfair for six years until 2018, and was most recently chief financial officer of digital used car sales platform Cazoo, leaving his position there in May of this year.
In total, he has over 25 years’ experience in C-suite financial management positions, having also served as the chief financial officer for NextiraOne and NDS Group before joining Betfair in 2012. Previous to this he was a divisional finance director at telecoms firms BT and Motorola.
He will be based in the firm’s London office, reporting directly to Sportradar chief executive Carsten Koerl, with responsibility over financial management and planning of the group, as well as overseeing major investment decisions and new business opportunities.
Gersh said: “Sportradar is a business I have long admired and I’m thrilled to be joining at such an interesting time for the global sports and betting industries. Carsten and the management team have some very exciting plans over the coming years and I’m looking forward to helping the company achieve its goals.”
Last year, Sportradar acquired Spanish sportsbook and igaming platform Optima, and Koerl hinted at the possibility of further investments in the future, saying that Gersh “possesses a profound understanding of the sports, betting, mobile and data sectors which will be vital as we enter the next stage of global growth for the business”.