HomeNewsFan EngagementFootballChina

Sportfive to sell rights in China as Spanish national team lands on Weibo

The Spanish Football Federation (RFEF) is to launch an account on Weibo, the popular Chinese social media platform, as part of wider work with the Sportfive agency.

The agency has been recruited to support the RFEF as it bids to increase the market presence and visibility of the Spanish national team in the world’s most populous country.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here