The Spanish Football Federation (RFEF) is to launch an account on Weibo, the popular Chinese social media platform, as part of wider work with the Sportfive agency.
The agency has been recruited to support the RFEF as it bids to increase the market presence and visibility of the Spanish national team in the world’s most populous country.
You need to have an account to access our content
Find out more about our news, features and services
Already have an account? Sign in here