Sportfive agrees ‘long-term co-operation’ with Bundeling

Bundesliga side Borussia Dortmund will become the first team to benefit from Sportfive's partnership with Bundeling (Photo by Martin Meissner / POOL / AFP)

The Sportfive agency has announced a major new partnership with Netherlands-based digital communication services provider Bundeling, which will see the two work together to provide new business networking solutions to Sportfive’s football club clients.

The recently-rebranded agency, which emerged out of Lagardère Sports and Entertainment’s takeover by H.I.G. Europe, will utilise Bundeling’s platform to develop digital business networks for its clients, allowing the clubs themselves, their sponsors and other partners to communicate relevant information and news, access an online business directory, publish hospitality offerings and organise events, among other business-to-business functionality. 

The Bundeling platform is available through a bespoke mobile app and on the web.

Bundeling and Sportfive said in a statement that this will help “develop the relationships between involved stakeholders not only on but between match days,” placing the clubs at the centre of a network of businesses in their economics regions.

German football side Borussia Dortmund, a long-standing client of Sportfive, has already begun implementing customised versions some of the digital solutions, and is preparing to launch a full version of the platform in time for the 2020-21 Bundesliga season. More of Sportfive’s football clients will continue to adopt the digital platform as the season progresses.

Mario Lucan, executive director product management at Sportfive, said: “This platform solution really highlights and moreover improves our customer centric business approach on behalf of our rights-holders. Especially with regards to recent Hospitality challenges, due to the current Covid-19 situation, this creates tremendous opportunities for all involved stakeholders.”