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Sport Republic and Brentford owner among fresh Sport Buff investors

Image: Sport Buff

Gamification and on-screen engagement company Sport Buff has secured a further $2.5m (€2.52m) of investment in its seed round of funding, including from Southampton FC’s parent company and Matthew Benham, owner of fellow Premier League club Brentford.

The latest investment follows successful pre-seed funding in February 2021. Sport Republic’s involvement comes after it last week made the first addition to its planned multi-team business model by acquiring a controlling stake in Turkish second-tier outfit Göztepe.

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