The sponsors who stood by Tiger Woods through the revelations of his infidelities have been boosted by the news of his return at the US Masters.
Our latest on Covid-19
Luge World Cup to take place ‘almost exclusively in Europe’
The International Luge Federation (FIL) has announced its upcoming Luge World Cup series will take place behind closed doors and “almost exclusively in Europe” due to the Covid-19 pandemic.
ISU awards 2023 World Championships, pulls plug on 2021 Four Continents events
The International Skating Union (ISU) has provisionally awarded hosting rights to its 2023 World Figure Skating Championships and World Speed Skating Championships, but has elected to cancel next year’s F…
GolfTV audience spikes on back of Tiger Woods content, additional rights markets
GolfTV displayed substantial growth in users and subscribers in July, with content featuring Tiger Woods, a global content partner of the Discovery-owned subscription streaming platform, a major contributor…
Uefa sets deadline for prospective Europa League sponsors
European football’s governing body Uefa has issued a deadline of September 2 for prospective sponsors of the second-tier Uefa Europa League and new third-tier Uefa Europa Conference League to contact t…
AS Monaco adds eToro and VBet to kit sponsors, trials overlay advertising
French Ligue 1 club AS Monaco has signed online investment platform eToro and gambling firm VBet to its sponsorship portfolio
Miory Steel deal takes McLaren Racing portfolio above 40 sponsors
The McLaren Racing Formula 1 team has signed a multi-year sponsorship with Belarussian tinplate manufacturer Miory Steel