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SPIA Asia 2019 announces new partner and awards shortlist

SPIA Asia presented its 2019 program officially at this weeks 3rd Chef De Mission meeting of the 30th South East Asian Games to the representatives of the 11 SEA Games participating National Olympic Committees. (Image credit: MMC Sportz Marketing, SPIA)

The SPIA Asia sports industry awards event and conference has announced its nominations shortlist for 2019 and a partnership with the Philippines’ Tourism Promotions Board.

SPIA Asia 2019, the fifth edition of the event, takes place at the Grand Hyatt hotel in Manila, Philippines, on December 2 and 3. Awards will be made to sports industry organisations in the categories of:

  • Best Sports Marketing Agency of the Year
  • Best International Sporting Event of the Year
  • Best Sponsorship of a Sport, Team, Individual or Event in Asia ($500,000 and above)
  • Best Integrated Marketing Campaign of the Year
  • Best Brand Activation of the Year
  • Best Sports Digital Platform of the Year
  • Best Influencer Marketing Campaign of the Year
  • Best Fan Engagement Campaign of the Year
  • Best Use of Technology in Sports
  • Best Sport Youth Development Program of the Year
  • Best Sport Tourism Destination Campaign of the Year
  • Best Sports CSR Initiative of the Year
  • Best Amateur Sports Event of the Year

This year for the first time there will also be awards for the best Asian sportsman, sportswoman and sports team of the year. The shortlisted nominations for each award have been published on the SPIA website. Judging will take place on December 2, by a panel of more than 35 industry experts, and the winners will be announced at a gala dinner on December 3 at the Grand Hyatt Manila.

Eric M. Gottschalk, chief executive the event’s organizer MMC Sportz Marketing, said: “Each year we see an increase in quality and quantity of award entries, and this year is without a doubt the best yet. We have received a staggering 450+ submissions, among them Asian powerhouses such as the Rugby World Cup, the Fiba World Cup, Formula 1 Rolex Australian Grand Prix, the AFF Suzuki Cup and the Special Olympics in Abu Dhabi.”

The Philippines TPB has signed on to be a ‘co-presenter’ of the event. Ms Venus Tan, the organisation’s chief operating officer, said: “In fulfilling its mandate to attract MICE and sports tourism to the country, the Philippines Tourism Promotions Board cannot be more honoured to host and support Asia’s Sports Industry Awards and Conference 2019 in Manila in conjunction with the Southeast Asian Games.”

The TPB will contribute to the Sports & Tourism segment of the SPIA Asia industry conference on December 2 and 3. The topic is one of five content themes along with: Sports & Business, Sports & Technology, Business of Football, and  Integrity, Inclusion, Diversity & Tolerance in Sport. The organisers say over 600 delegates and 60 international speakers will attend.

SPIA Asia 2019 is part of the official activities of the 30th Southeast Asian Games, which are taking place in the Philippines from November 30 to December 11, and is endorsed by Phisgoc, the organising committee of the Games.

SportBusiness is a partner of the event, alongside LaLiga, Allianz, YouGov Sport, HANZZ+HEIDII, Kooora, SRI, Esports Insider, Grand Hyatt Manila, Asian Replica, F1 Race Simulators, Color Manila and Paul Poole (South East Asia) Co. Ltd.