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Spartak Moscow aids China strategy with ZTE sponsorship

Spartak Moscow celebrate during the Russian Premier League match against Krylia Sovetov Samara (by Epsilon/Getty Images)

Russian Premier League football club Spartak Moscow has agreed a sponsorship deal with Chinese telco ZTE.

The contract between Spartak and the Russian division of ZTE will initially run for one year, naming the company as the club’s official partner in the smartphone category.

As part of the collaboration, Spartak and ZTE said they are preparing joint activities and activations for fans.

Speaking at a press conference to announce the deal yesterday (Monday), Spartak director general Tomas Zorn said the agreement ties in with the club’s goal of promoting its brand in China, adding that training camps could be held in the country.

Liu Hanqing, director general of ZTE Devices in Russia, added: “We intend to demonstrate that traditions and modern innovative technologies can support each other perfectly, and we want to introduce ZTE smartphones of various configurations to the fans, but always of high quality and at an affordable price.”